tailieunhanh - Critical factors for developing brand equity: An empirical investigation in Malaysia

This study tries to identify the important factors for creating brand equity. Results of this study shows that perceived quality is the most important factor for developing brand equity. The results of this study confirm the significant influence of these four utmost important factors on brand equity. In conclusion, practitioners can derive a better understanding of the activities that are undertaken by these organizations and how the way these activities are being dealt with. | Critical factors for developing brand equity An empirical investigation in Malaysia

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