tailieunhanh - Determinants of customer satisfaction in commercial banks: A case study in Quang Nam province, Vietnam

The study used Structural Equation Modelling (SEM) to test the proposed research hypotheses. It is found that there are four factors influencing customer satisfaction, including Corporate Image, Security, Service Price, Customer Expectations, Empathy. | Determinants of customer satisfaction in commercial banks: A case study in Quang Nam province, Vietnam