tailieunhanh - Empirical evidence of financial services marketing in the Nigerian banking industry

The hypotheses tested found that marketing of bank’s products and services has improved the efficiency of deposit money banks banking system and created satisfied bank customer. We recommend that all the units of the bank should be involved in marketing while banks should continue to make their customers feel important and have well equipped and experienced staff personnel in customer services unit to be able to provide solutions to customer’s complaints and challenges. | Empirical evidence of financial services marketing in the Nigerian banking industry

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