tailieunhanh - Marketing Manager job description

The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales. | MARKETING MANAGER JOB DESCRIPTION Position Title Marketing Manager - Downstream Reports to Director of Marketing Department Marketing FLSA Status Exempt PURPOSE The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. MAJOR DUTIES AND RESPONSIBILITIES Develop and implement lifecycle maintenance campaigns for key products including analyzing market research and sales analytics ideating messaging developing sales tools identifying competitive threats and taking action to mitigate and creating best in class marketing PR initiatives to drive sales Manage Direct to Patient program including developing patient educational tools creating a microsite measuring ROI and leveraging social media to drive awareness Create and refine educational training programs for customers and sales team that incorporate a variety of media formats including live forums web based programs tablet friendly training tools white papers case studies patient testimonials etc. Partner with sales team to define and implement effective targeting develop physician champions and gather input to drive product improvements and marketing decisions Develop and execute on publication and podium strategy based to support product awareness Make required refinements and improvements to existing labeling collateral and educational documents Educate and train physicians hospital personnel on technical matters related to Intersect devices Work closely and effectively with internal team sales team key opinion leaders and physician customers to identify and or evolve marketing and program opportunities Attend and support company activities at relevant scientific and technical meetings and conferences Work as part of cross-functional team clinical sales marketing manufacturing R D in order to meet business objectives Manage all .