tailieunhanh - Managing Retailing, Wholesaling, and Logistics

.Chapter Questions • What major types of marketing intermediaries occupy this sector? • What marketing decisions do these marketing intermediaries make? • What | Managing Retailing, Wholesaling, and Logistics Marketing Management, 13th ed 16 Chapter Questions What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries? What is Retailing? Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use. Table Major Retailer Types Specialty store Department store Supermarket Convenience store Discount store Off-price retailer Superstore Catalog showroom Levels of Retail Service Self service Self selection Limited service Full service Nonstore Retailing Direct selling Direct marketing Automatic vending Buying service Table Major Types of Corporate Retail Organizations Corporate chain store Voluntary chain Retailer cooperative Consumer cooperative Franchise organization Merchandising conglomerate What is a Franchising System? A franchising system is a system of individual franchisees, a tightly knit group of enterprises whose systematic operations are planned, directed, and controlled by the operation’s franchisor. Characteristics of Franchises The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments The franchisee pays for the right to be part of the system The franchisor provides its franchisees with a system for doing business Changes in the Retail Environment New retail forms and combinations Growth of intertype competition Competition between store-based and non-store-based retailing Growth of giant retailers Decline of middle market retailers Growing investment in technology Global profile of major retailers New Retail Forms and Combinations Combination retailers Pop-ups Showcase stores Retailers’ Marketing Decisions Target market Product assortment Procurement Prices Services Retailers’ Marketing Decisions (cont.) Store atmosphere Store activities Communications . | Managing Retailing, Wholesaling, and Logistics Marketing Management, 13th ed 16 Chapter Questions What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries? What is Retailing? Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use. Table Major Retailer Types Specialty store Department store Supermarket Convenience store Discount store Off-price retailer Superstore Catalog showroom Levels of Retail Service Self service Self selection Limited service Full service Nonstore Retailing Direct selling Direct marketing Automatic vending Buying service Table Major Types of Corporate Retail Organizations Corporate chain store Voluntary chain Retailer cooperative Consumer cooperative Franchise organization Merchandising conglomerate What is a Franchising System? A franchising .