tailieunhanh - Grey clustering in online social networks

The present paper uses grey systems theory for spreading the customer’s crowd into groups based on how impressionable they are by commercials, ads, videos and comments in OSN. | CrossMark Vietnam J Comput Sci 2017 4 185-193 DOI s4O595-016-0087-8 REGULAR PAPER Grey clustering in online social networks Camelia Delcea 1 loana-Alexandra Bradea1 Received 30 April 2016 Accepted 30 September 2016 Published online 14 October 2016 The Author s 2016. This article is published with open access at Abstract Today s leading businesses have understood the role of social in their everyday activity. Online social networks OSN and social media have melt and become an essential part of every firm s concern. Brand advocates are the new leading triggers for company s success in online social networks and are responsible for the long-term engagement between a firm and its customers. But what can it be said about this impressive crowd of customers that are gravitating around a certain brand advocacy or a certain community Are they as responsive to a certain message as one might think Are they really impressed by the advertising campaigns Are they equally reacting to a certain comment or news How they process the everyday grey knowledge that is circulating in OSN In fact how impressionable they are and which are the best ways a company can get to them To give an answer to these questions the present paper uses grey systems theory for spreading the customer s crowd into groups based on how impressionable they are by commercials ads videos and comments in OSN. Keywords OSN Grey knowledge Grey clustering analysis Strategies in OSN 1 Introduction A short and easy-to-understand definition of online social networks OSN is that they form online communities B Camelia Delcea Ioana-Alexandra Bradea alexbradea1304@ 1 Bucharest University of Economic Studies Bucharest Romania among people with common interest activities backgrounds and or friendships. Most OSN are web based and allow users to upload profiles text images and videos and interact with others in numerous ways 1 . As structure the OSN are usually .