tailieunhanh - Customer satisfaction and customer loyalty in Vietnamese mobile telecommunication industry

This study was aimed at investigating three factors (service quality, brand image and price perception) and assessed the degree of the impact of each factor on customer satisfaction, especially the relationship between customer satisfaction and customer loyalty in Vietnamese mobile telecom sector where there have been the existence of the fierce competition, mature market and internationally integrated economy, ultimately struggling for market share and survival. | Customer satisfaction and customer loyalty in Vietnamese mobile telecommunication industry

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