tailieunhanh - The Long Tail

ChangeThis In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon forgotten. Then, a decade later, a strange thing happened. Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. Random House rushed out a new edition to keep up with demand. Booksellers began to promote it next to their Into Thin Air displays, and sales rose further | ChangeThis H 2 Save to disk help Hide Show menus he Long Tail Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream continued by Chris Anderson iss. i U X Not using Adobe Acrobat Please go to http content reader NEXT f ChangeThis In 1988 a British mountain climber named Joe Simpson wrote a book called Touching the Void a harrowing account of near death in the Peruvian Andes. It got good reviews but only a modest success it was soon forgotten. Then a decade later a strange thing happened. Jon Krakauer wrote Into Thin Air another book about a mountain-climbing tragedy which became a publishing sensation. Suddenly Touching the Void started to sell again. Random House rushed out a new edition to keep up with demand. Booksellers began to promote it next to their Into Thin Air displays and sales rose further. A revised paperback edition which came out in January spent 14 weeks on the New York Times bestseller list. That same month IFC Films released a docudrama of the story to critical acclaim. Now Touching the Void outsells Into Thin Air more than two to one. What happened In short recommendations. The online bookseller s software noted patterns in buying behavior and suggested that readers who liked Into Thin Air would also like Touching the Void. People took the suggestion agreed wholeheartedly wrote rhapsodic reviews. More sales more algorithm-fueled recommendations and the positive feedback loop kicked in. iss. i U X h 2 30 f ChangeThis Particularly notable is that when Krakauer s book hit shelves Simpson s was nearly out of print. A few years ago readers of Krakauer would never even have learned about Simpson s book and if they had they wouldn t have been able to find it. Amazon changed that. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying .