tailieunhanh - The Corporate Weblog Manifesto

The Corporate Weblog Manifesto 1 Tell the truth. The whole truth. Nothing but the truth. If your competitor has a product that's better than yours, link to it. You might as well. We'll find it anyway. 2 Post fast on good news or bad. Someone say something bad about your product? Link to it — before the second or third site does — and answer its claims as best you can. Same if something good comes out about you. It's all about building long-term trust. The trick to building trust is to show up!. | ChangeThis ESC tap the ESC key to exit about this manifesto email this manifesto The Corporate nr A 7 T T JL Weblog Manifesto Thinking of doing a weblog about your product or your company Here are my ideas of things to consider before you start. continued by Robert Scoble iss. i U X Not using Adobe Acrobat Please go to http CONTENT READER NEXT f ChangeThis The Corporate Weblog Manifesto 1 Tell the truth. The whole truth. Nothing but the truth. If your competitor has a product that s better than yours link to it. You might as well. We ll find it anyway. 2 Post fast on good news or bad. Someone say something bad about your product Link to it before the second or third site does and answer its claims as best you can. Same if something good comes out about you. It s all about building long-term trust. The trick to building trust is to show up If people are saying things about your product and you don t answer them that distrust builds. Plus if people are saying good things about your product why not help Google find those pages as well iss. i U X h 2 13 f ChangeThis 3 Use a human voice. Don t get corporate lawyers and PR professionals to cleanse your speech. We can tell believe me. Plus you ll be too slow. If you re the last one to post the joke is on you 4 Make sure you support the latest software web human standards. If you don t know what the W3C is find out. If you don t know what RSS feeds are find out. If you don t know what is find out. If you don t know how Google works find out. iss. i U X h 3 13