tailieunhanh - Conceptualizing healthy food: How consumer’s values influence the perceived healthiness of a food product
The results of the thematic analysis indicate consumer’s conceptualization of healthy food is elusive, imprecise and intuitive. Product and process values are utilitarian values consumers use to assess how healthy is food. However, the physical setting and more intangible values such as the feeling of taking care of oneself also influence healthy food preferences. Based on these findings, a definition of “healthy food” based on four food values is proposed. | Conceptualizing healthy food: How consumer’s values influence the perceived healthiness of a food product
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