tailieunhanh - Lecture Strategic market management: Chapter 16 - David A. Aaker

Chapter 16 - From silos to synergy - Harnessing the organization. This chapter presents the following content: Silo-driven problems - the case of marketing, addressing the silo marketing issues - challenges and solutions, organizational levers and their link to strategy structure, systems, people, culture, | Lecture Strategic market management: Chapter 16 - David A. Aaker