tailieunhanh - Lecture Sales and distribution management: Chapter 2 - Krishna K Havaldar, Vasant M Cavale

Chapter 2, personal selling: Preparation and process. After studying this chapter you will be able: To understand psychology in selling, buying decision process and buying situations; to learn communication skills, sales knowledge, and sales related marketing policies; to understand personal selling process; to learn about negotiation. | Lecture Sales and distribution management: Chapter 2 - Krishna K Havaldar, Vasant M Cavale