tailieunhanh - Some issues of mass literature in contemporary Vietnam

As an important part of popular culture, mass literature has quickly become a global phenomenon and has a wide range of influences. Deeply understanding popular literature as well as seeing the difference between it and elite literature about conditions for forming, the team of writers, PR form, readers is a way to get reasonable solutions for the strong and harmonious development of Vietnamese literature in the context of globalization and international integration. | ITTTT TRƯỜNG ĐẠI HỌC SƯ PHẠM TP HỒ CHÍ MINH TẠP CHÍ KHOA HỌC ISSN khoa học xã hội và nhân văn 1859-3100 Tập 16 Số 7 2019 73-78 HO CHI MINH CITY UNIVERSITY OF EDUCATION JOURNAL OF SCIENCE SOCIAL SCIENCES AND HUMANITIES Vol. 16 No. 7 2019 73-78 Email tapchikhoahoc@hcmue. edu. vn Website http tckh. hcmue. edu. vn Research Article SOME ISSUES OF MASS LITERATURE IN CONTEMPORARY VIETNAM Nguyen Dang Diep Institute of Literature - Vietnam Academy of Social Sciences Corresponding author Nguyen Dang Diep Email diepvvh@ Received April 10 2019 Revised May 16 2019 Accepted June 11 2019 ABSTRACT As an important part of popular culture mass literature has quickly become a global phenomenon and has a wide range of influences. Deeply understanding popular literature as well as seeing the difference between it and elite literature about conditions for forming the team of writers PR form readers. is a way to get reasonable solutions for the strong and harmonious development of Vietnamese literature in the context of globalization and international integration. Keywords popular culture mass literature popularity elite literature. Introduction From being a marginal part being disregarded for its artistic quality mass literature has quickly become a power in modern social and spiritual life. The explosion of publishing volumes best-seller phenomenon the ability to interact with readers through PR technology have caused mass literature to quickly diffuse its influence which causes concern in the imbalance in literary life. However it is impossible to keep the stigma for popular literature forever because its development is associated with the development logic of contemporary cultural form especially when entertainment has become a necessary need to relieve life pressure the idle time fund of the artistic public is extremely scanty. 1. Mass literature the product of the modern consumer and media society On the whole a literature usually has two parts elite literature scholarity