tailieunhanh - KPIs for Marketing

KPIs for marketing refer to issues such as: Sales lead value ratio, Response Rate, Contact Rate, Average response rates of campaigns, Number of article placements in trade magazines,. In addition, to learn more about KPI indicators of other departments in the business, please consult Bộ Tài Liệu Xây Dựng KPI Cho Doanh Nghiệp on . Good luck! | KPIs for Marketing Marketing campaign Stt English VietNamese 1 Sales lead value ratio Number of sales leads per medium that are considered good divided by total leads. Unit type Percentage Direction Maximize 2 Response Rate Number of contacts how responded affirmatively Number of contacts effectively contacted Unit type Percentage Direction Maximize 3 Contact Rate Number of contacts effectively contacted Number of contacts in the target list. Unit type Percentage Direction Maximize 4 Average response rates of campaigns What percentage of the total campaign population responded to the campaign. Unit type Percentage Direction Maximize Marketing communications Stt English VietNamese 1 Number of article placements in trade magazines Number of article placements in trade magazines. Direction Maximize Stt English VietNamese 1 Return on Marketing Investment ROMI Return on Marketing Investment ROMI and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of the brand strategy by building a market model using valid objective marketing metrics. Improving ROMI leads to improved marketing effectiveness increased revenue profit and market share for the same amount of marketing spend. Unit type Percentage Direction Maximize 2 Net Promoter Score tm To calculate your company s Net Promoter Score NPS take the percentage of customers who are promoters those who are highly likely to recommend your company or products and subtract the percentage who are detractors those who are less likely to recommend your company or products . The equation below is how to calculate a company s NPS. of Promoters - of Detractors Net Promoter Score NPS Formula of Promoters minus of Detractors Unit type Score Direction Maximize 1. Please note that the Net Promoter Score has its detractors. Also the following is a link to an award winning research paper testing the Net Promoter Score titled A Longitudinal Examination of Net Promoter and Firm Revenue .

• Biểu mẫu
• KPIs for Marketing
• Marketing campaign
• Marketing communications
• Sales lead value ratio
• Average response rates of campaigns
• Return on Marketing Investment
• Net Promoter Score
• Marketing budget awareness demand ratio