tailieunhanh - Master of Business Administration: Difference between Brands’ and Charities’ perception on the French eSport scene

The purpose of this study is to highlight the perception of the eSport community toward the experiences proposed by brands and charities on the competitive gaming scene. Regarding the lack of academic resources concerning the eSport and the charities, to answerand understand the degree of perception of the community and the difference between brands and charities’ perceptions, the research methodology is based on a mono-method research design composed by a survey. The research provides that the community is supporting the investment of brands, and have a clear preference concerning the type of brand involved. Then, the result show also that there is a preference for the charities involvement. Thus, the research show to the charitable organizations that the eSport is a good intermediary and should be more used by charities. To consult more MBA essays, please see at: Bộ Luận Văn Thạc Sĩ Quản Trị Kinh Doanh MBA | Master of Business Administration: Difference between Brands’ and Charities’ perception on the French eSport scene

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