tailieunhanh - A state of the art review tourist decision making literature

Decision-making theories in tourism can be classified into three groups based on their underlined assumptions: rational choice, affect-driven and dual-process theories. Rational choice theories are the dominant framework in many fields including economics, political science, finance, marketing and tourism. | A STATE-OF-THE-ART REVIEW OF TOURIST DECISION-MAKING LITERATURE Dung Le1 and Thai Phong Le2 Abstract Decision-making theories in tourism can be classified into three groups based on their underlined assumptions rational choice affect-driven and dual-process theories. Rational choice theories are the dominant framework in many fields including economics political science finance marketing and tourism. Consumers are considered as rational-decisionmakers who evaluate available options by rational thinking. In contrast the affect-driven theories assume that tourists are hedonic decision-makers and their choice is influenced and guided by affective factors . emotions feelings . Dual-process theories reconcile these two opposite approaches by proposing a dual-system of decision-making System 1 related to automatic emotional non-conscious process and System 2 involving rational thinking. This review paper provides a general picture of how tourism decision-making literature has been developed with a focus on the latest advancement dual-system theories. Tourism marketers may find this paper beneficial in understanding tourist behaviours in particular tourists destination choice. Traditional marketing focusing only on rational factors comparative messages can be a dead-end approach experiential marketing has become the new trends. By advancing our knowledge of tourist decision-making this paper provides useful guidelines for tourism marketers in designing tourist experiences and promoting tourism destinations. Key words Tourist behaviour decision-making dual-system destination choice marketing Date of receipt 24th Date of revision 15th Date of approval 1st 1. Introduction How tourists choose a destination for their future vacation is one of the key questions in tourism research. Over the past six decades tourism has experienced continued expansion and diversification to become one of the largest and fastest-growing economic sectors in the world.

• Kinh tế học
• Tourist behaviour
• Decision making
• Dual system
• Destination choice
• Including economics
• Fields including economics
• Body fluid management
• Septic shock
• Trauma patients
• Fluid management
• Obstetric patients
• Pharmaco economics