tailieunhanh - Lecture Managerial economics (8e): Chapter 1 - Samuelson, Marks

Chapter 1 - Introduction to economic decision making. In this chapter, we begin our study of managerial economics by stressing decision-making applications. In the first section, we introduce seven decision examples, all of which we will analyze in detail later in the text. | Chapter one Introduction to Economic Decision Making The crucial step in tackling almost all important business and government decisions begins with a single question: What is the alternative? ~Anonymous SEVEN EXAMPLES OF MANAGERIAL DECISIONS Multinational Production and Pricing Market Entry Building a New Bridge A Regulatory Problem BP and Oil Exploration Risks An R & D Decision Wooing David Letterman Six steps to decision making Step 1: Define the Problem Step 2: Determine the Objective Step 3: Explore the Alternatives Step 4: Predict the Consequences Models Step 5: Make a Choice Step 6: Perform Sensitivity Analysis Figure The Basic Steps in decision making Private and Public decisions: An Economic View Business Behavior — Maximizing Value Lower Drug Prices in Africa Public Decisions Behavioral Economics Things to Come 6 Figure topics in managerial . | Chapter one Introduction to Economic Decision Making The crucial step in tackling almost all important business and government decisions begins with a single question: What is the alternative? ~Anonymous SEVEN EXAMPLES OF MANAGERIAL DECISIONS Multinational Production and Pricing Market Entry Building a New Bridge A Regulatory Problem BP and Oil Exploration Risks An R & D Decision Wooing David Letterman Six steps to decision making Step 1: Define the Problem Step 2: Determine the Objective Step 3: Explore the Alternatives Step 4: Predict the Consequences Models Step 5: Make a Choice Step 6: Perform Sensitivity Analysis Figure The Basic Steps in decision making Private and Public decisions: An Economic View Business Behavior — Maximizing Value Lower Drug Prices in Africa Public Decisions Behavioral Economics Things to Come 6 Figure topics in managerial . | Chapter one Introduction to Economic Decision Making The crucial step in tackling almost all important business and government decisions begins with a single question: What is the alternative? ~Anonymous SEVEN EXAMPLES OF MANAGERIAL DECISIONS Multinational Production and Pricing Market Entry Building a New Bridge A Regulatory Problem BP and Oil Exploration Risks An R & D Decision Wooing David Letterman Six steps to decision making Step 1: Define the Problem Step 2: Determine the Objective Step 3: Explore the Alternatives Step 4: Predict the Consequences Models Step 5: Make a Choice Step 6: Perform Sensitivity Analysis Figure The Basic Steps in decision making Private and Public decisions: An Economic View Business Behavior — Maximizing Value Lower Drug Prices in Africa Public Decisions Behavioral Economics Things to Come 6 Figure topics in managerial economics | Chapter one Introduction to Economic Decision Making The crucial step in tackling almost all important business and government decisions begins with a single question: What is the alternative? ~Anonymous SEVEN EXAMPLES OF MANAGERIAL DECISIONS Multinational Production and Pricing Market Entry Building a New Bridge A Regulatory Problem BP and Oil Exploration Risks An R & D Decision Wooing David Letterman Six steps to decision making Step 1: Define the Problem Step 2: Determine the Objective Step 3: Explore the Alternatives Step 4: Predict the Consequences Models Step 5: Make a Choice Step 6: Perform Sensitivity Analysis Figure The Basic Steps in decision making Private and Public decisions: An Economic View Business Behavior — Maximizing Value Lower Drug Prices in Africa Public Decisions Behavioral Economics Things to Come 6 Figure topics in managerial economics