tailieunhanh - Lecture Organizational strategies for the 21st century - Chapter 5

Chapter 5 - Competitive rivalry and competitive dynamics. Studying this chapter should provide you with the strategic management knowledge needed to: Define competitors, competitive rivalry, competitive behavior, and competitive dynamics; describe market commonality and resource similarity as the building blocks of a competitor analysis; explain awareness, motivation, and ability as drivers of competitive behavior;. | Lecture Organizational strategies for the 21st century - Chapter 5

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