tailieunhanh - Lecture Organizational strategies for the 21st century - Chapter 2

Chapter 2 - The external environment: Opportunities, threats, industry competition, and competitor analysis. The contents of this chapter include all of the following: Explain the importance of analyzing and understanding the firm’s external environment, define and describe the general environment and the industry environment, discuss the four activities of the external environmental analysis process,. | Lecture Organizational strategies for the 21st century - Chapter 2

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