tailieunhanh - Lecture Fundamentals of human resource management (11th Edition): Chapter 2 - DeCenzo, Robbins, Verhulst

After reading chapter 2, you should be able to: Describe trends in the labor force composition and how they affect human resource management; summarize areas in which human resource management can support the goal of creating a high-performance work system; define employee empowerment, and explain its role in the modern organization; identify ways HR professionals can support organizational strategies for quality, growth, and efficiency. | Chapter 2 Fundamentals of Strategic HRM HRM has a dual nature: Importance of HRM supports the organization’s strategy represents and advocates for the employees Strategic HRM provides a clear connection between the organization’s goals and the activities of employees. Fundamentals of Human Resource Management 11e Fundamentals of Human Resource Management 11e HR and Organizational Strategy Strategy Type What It Looks Like Implications for HR Cost differentiation: Provide great value and low cost. Emphasize acquiring low cost materials, streamlining processes, reducing waste, maximizing efficiencies (., Wal-Mart, Hyundai). Structure jobs, departments to maximize cross training, knowledge sharing. Design compensation programs to reward efficiency, cost savings. Select employees with versatile skill sets. Product differentiation: Deliver product/service that is similar to competitors but incorporates a feature(s) that differentiates it. Emphasize creativity and innovation. Consumers faced with multiple choices; identify those features that make the product/service stand out (., Apple, Netflix, Aveda). Design compensation systems to reward creativity, innovation. Educate employees about product/service differentiating features. Create marketing campaign to promote special product features. Customer Intimacy Strong personal relationship between provider of product or service and customer. Emphasize relationship between consumers, point person. Personalized service differentiates the product/service from competitors (., local hair salon, Pandora, Nordstrom). Recruit and select job candidates with strong customer service and customer relations skills to help fortify the provider/consumer relationship. Focus reward strategies on customer attraction, satisfaction and retention. Customer/Market Focus Unique target market characteristics Emphasize the needs of a specific target market, like generational or lifestyle (., Abercrombie & Fitch. Harley-Davidson, Urban . | Chapter 2 Fundamentals of Strategic HRM HRM has a dual nature: Importance of HRM supports the organization’s strategy represents and advocates for the employees Strategic HRM provides a clear connection between the organization’s goals and the activities of employees. Fundamentals of Human Resource Management 11e Fundamentals of Human Resource Management 11e HR and Organizational Strategy Strategy Type What It Looks Like Implications for HR Cost differentiation: Provide great value and low cost. Emphasize acquiring low cost materials, streamlining processes, reducing waste, maximizing efficiencies (., Wal-Mart, Hyundai). Structure jobs, departments to maximize cross training, knowledge sharing. Design compensation programs to reward efficiency, cost savings. Select employees with versatile skill sets. Product differentiation: Deliver product/service that is similar to competitors but incorporates a feature(s) that differentiates it. Emphasize creativity and innovation. Consumers .