tailieunhanh - The effect of prestige sensitivity on price acceptance in Vietnam’s mobile phone market

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. | The effect of prestige sensitivity on price acceptance in Vietnam’s mobile phone market

TỪ KHÓA LIÊN QUAN
TÀI LIỆU MỚI ĐĂNG
11    155    2    30-11-2024
13    150    1    30-11-2024
7    121    0    30-11-2024
22    149    2    30-11-2024