tailieunhanh - Big data for the enterprise

This paper discusses big data for enterprise; an explanation is included on what it is and its benefit. Also, it mentions how Facebook takes advantage of big data and some useful tools to use for it like Tableau and Rapid Miner. | International Journal of Computer Networks and Communications Security C VOL. 6, NO. 5, MAY 2018, 83–86 Available online at: E-ISSN 2308-9830 (Online) / ISSN 2410-0595 (Print) N C S Big Data for the Enterprise Meznah deaij alotaibi1, Areej Abdulla Alshehri2, Ayshah Yahya Ghazwani3, Rwan Abdullah Darwesh4 and Samar Abdulla Alzahrani5 Department of Management Information Systems, Imam Abdulrahman Bin Faisal University (IAU), Dammam, Kingdom of Saudi Arabia ABSTRACT This paper discusses big data for enterprise; an explanation is included on what it is and its benefit. Also, it mentions how Facebook takes advantage of big data and some useful tools to use for it like Tableau and Rapid Miner. Keywords: Big Data, Enterprise, Useful Tools, Tableau and Rapid Miner. 1 INTRODUCTION Big data describes the large amount of data both structured and unstructured that flood businesses daily. We can articulate the definition of big data as the four V's: Volume: the sheer amount of data being generated. Variety: structured, unstructured or semistructured data like text or images. Velocity: time-sensitive processes that must be dealt with in a timely manner. Veracity: uncertainty of data. Enterprises today gather more data than ever before. Majority of it is difficult to analyze, but nevertheless the insights contained within this data can be very valuable. Both analysts and business leaders agree that applying and implementing analytics to big data is crucial for organizations in their quest to stay competitive. One of the most popular social networking sites today is Facebook, which was launched in 2004 and comprise approximately 2 billion accounts. With the obsession of social media, the number of people on Facebook has grown tremendously producing a large amount of data by the minute. Facebook uses data mining to track users' behavior, whether it is their wall posts, their favorite movies or books, and clicks and likes, they analyze each and every .