tailieunhanh - Lecture Dalrymple's sales management: Concepts and cases – Chapter 10: Sales force ethics

When you finish this chapter, you should: Describe the value added of personal selling, define the steps in the personal selling process, describe the key functions involved in managing a sales force, describe the ethical and legal issues in personal selling. | Lecture Dalrymple's sales management: Concepts and cases – Chapter 10: Sales force ethics