tailieunhanh - Lecture Dalrymple's sales management: Concepts and cases – Chapter 2: Strategy and sales program planning

After studying this chapter, you should be able to: Describe the major elements of business strategy, state the basic elements of strategic marketing planning, explain what is meant by strategic implementation process decisions, describe the purpose of a sales force program and list its major elements, tell what an account relationship strategy is and explain its purpose. | Lecture Dalrymple's sales management: Concepts and cases – Chapter 2: Strategy and sales program planning