tailieunhanh - Lecture Management information systems: Solving business problems with information technology – Chapter 11

After studying this chapter you will be able to understand: How can you use information technology to improve your organization and make it better than your competitors? How competitive is your world?, What are the main factors affecting a firm’s competitive advantage? Where do you begin looking for an edge?,. | Introduction to MIS Chapter 11 Electronic Business Electronic Business Large business Small business/ supplier Customer Salesperson The Internet Orders, Auctions, and EDI Sales and CRM Service, orders, and information Web hosting and Web-based services Outline Forms of Electronic Commerce Production Chain and Disintermediation Dynamic Pricing Distributed Services Marketing Phases Web Advertising: Advertiser Web Advertising: Publisher Web Traffic Analyzer Web Hosting Options Mobile Commerce Entrepreneurship: Creating a Business Industry Research Business Plans Forecasting Financial Data Forming a Corporation Financing a Startup E-Commerce Startup Cases: Travel Industry Appendix: Business Plans Forms of Electronic Commerce Business Consumer Business B2B EDI Commodity auctions B2C Consumer-oriented Sales Support Consumer C2B Minimal examples, possibly reverse auctions like PriceLine C2C Auction sites (eBay) But many of these are dominated by small business sales. Production Chain parts supplier parts supplier parts supplier warehouse warehouse supplier supplier supplier tool manufacturer Manufacturer workers wholesaler wholesaler distributor distributor distributor retail store retail store retail store retail store Consumers Disintermediation Manufacturer Retailer Consumer Production Chain E-commerce website Dynamic Pricing P Q D S Perfect competition price Price consumer is willing to pay The ultimate goal is to set individual prices for each consumer to capture the maximum price each is willing to pay. As opposed to the perfect competition price, where everyone pays the same price, and some customers gain because they were willing to pay more. Distributed Services Company 1 Company 2 The Internet Original document Translated document Internet Service ., automated document translation XML: Extensible Markup Language 1 3/6/2001 . | Introduction to MIS Chapter 11 Electronic Business Electronic Business Large business Small business/ supplier Customer Salesperson The Internet Orders, Auctions, and EDI Sales and CRM Service, orders, and information Web hosting and Web-based services Outline Forms of Electronic Commerce Production Chain and Disintermediation Dynamic Pricing Distributed Services Marketing Phases Web Advertising: Advertiser Web Advertising: Publisher Web Traffic Analyzer Web Hosting Options Mobile Commerce Entrepreneurship: Creating a Business Industry Research Business Plans Forecasting Financial Data Forming a Corporation Financing a Startup E-Commerce Startup Cases: Travel Industry Appendix: Business Plans Forms of Electronic Commerce Business Consumer Business B2B EDI Commodity auctions B2C Consumer-oriented Sales Support Consumer C2B Minimal examples, possibly reverse auctions like PriceLine C2C Auction sites (eBay) But many of these are dominated by small business sales. Production Chain parts .