tailieunhanh - Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition, then, whenever a marketer creates a new name, logo or symbol for a new product, he or she has created a brand. | VNU Journal of Science, Economics and Business 25, No. 5E (2009) 46-63 Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) PM. Budi Haryono* Faculty Member of Christian University of Krida Wacana, Jakarta, Indonesia Received 5 April 2009 Abstract. Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition, then, whenever a marketer creates a new name, logo or symbol for a new product, he or she has created a brand. It should being recognized that many practicing managers, however, refer to a brand as more than that, defining a brand in terms of having actually created a certain amount of awareness, reputation, prominence, and so on in the market place. The key to creating a brand is to be able to choose a name, logo, symbol, package design, or other attribute that identifies a product and distinguishes it from others. 1. Introduction contributed by the colored contact lens. In 2006, the contact lens sales increase was where of it was the couloured type. The introduction of the couloured contact lens has affected the usage of coloured non corrective lens, which means that contact lens are no longer used only for people who has eyesight problems, but it became a part of fashion products or better said for cosmetic purposes. The trend of using contact lens has considerably increased, so there is a strong competition between brands in the market. A brand is very important asset for a product, because it identity manifestation, which can differentiate a certain product with its competitor. Competitors can copy certain brand features, but can not prevail with a same name (brand). A brand for a product .
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