tailieunhanh - Ebook Marketing research - An applied a pproach (5/E): Part 1

(BQ) Part 1 book “Marketing research - An applied a pproach” has contents: Research design, secondary data collection and analysis, internal secondary data and analytics, survey and quantitative observation techniques, questionnaire design, and other contents. | MARKETING RESEARCH AN APPLIED APPROACH FIFTH EDITION NARESH K. MALHOTRA DANIEL NUNAN • DAVID F. BIRKS Marketing Research An Applied Approach At Pearson, we have a simple mission: to help people make more of their lives through learning. We combine innovative learning technology with trusted content and educational expertise to provide engaging and effective learning experiences that serve people wherever and whenever they are learning. From classroom to boardroom, our curriculum materials, digital learning tools and testing programmes help to educate millions of people worldwide – more than any other private enterprise. Every day our work helps learning flourish, and wherever learning flourishes, so do people. To learn more, please visit us at Marketing Research An Applied Approach Fifth Edition Naresh K. Malhotra Daniel Nunan David F. Birks Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan Pearson Education Limited Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: Original 6th edition entitled Marketing Research: An Applied Orientation published by Prentice Hall Inc., a Pearson Education company Copyright Prentice Hall Inc. First edition published 2000 (print) Second edition published 2003 (print) Third edition published 2007 (print) Fourth edition published 2012 (print) Fifth edition published 2017 (print and electronic) © Pearson Education Limited 2000, 2003, 2007, 2012 (print) © Pearson Education Limited 2017 (print and electronic) The rights of Naresh K. Malhotra, Daniel Nunan, David F. Birks and Peter Wills to be identified as authors of this work has been asserted by them in accordance with the