tailieunhanh - Lecture Business and society: Stakeholders, ethics, public policy: Chapter 2 - Anne Lawrence, James Weber

Chapter 2 - Managing public issues and stakeholder relationships. In this chapter, students will be able to: Evaluating public issues and their significance to the modern corporation, applying available tools or techniques to scan an organization’s multiple environments, describing the steps in the issue management process and determining how to make the process most effective,. | Chapter 2 Managing Public Issues and Stakeholder Relationships Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ch. 2: Key Learning Objectives Evaluating public issues and their significance to the modern corporation Applying available tools or techniques to scan an organization’s multiple environments Describing the steps in the issue management process and determining how to make the process most effective Identifying who is responsible for managing public issues and the skills required to do so effectively Understanding how business can build collaborative relationships with stakeholders through engagement, dialogue, and network-building Identifying the benefits of stakeholder engagement to the business firm 2- Public Issues Public issue Any issue that is of mutual concern to an organization and one or more of its stakeholders Stakeholder expectations A mixture of people’s opinions, attitudes, and beliefs about what constitutes .

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