tailieunhanh - Thesis Sumary: Factors influencing Franchisee’s intention to remain in the franchise system in Ho Chi Minh City

Research purposes: Explore the effect of new factors consisting of Franchise Law Enforcement, Individual Characteristics, and Quality of Relationship between Franchisor and Franchisee on Franchisee’s intention to maintain participation in franchise system by modifying the inherited scales from previous studies. | MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINHCITY ----------------- TRAN THI TRANG FACTORS INFLUENCING FRANCHISEE’S INTENTION TO MAINTAIN PARTICIPATION IN THE FRANCHISE SYSTEM IN HO CHI MINH CITY Major: Commercial Economics Code: THESIS SUMARY Ho Chi Minh City –2018 The Thesis was completed in: University of Economics HCMC Tutors: 1. Professor Vo Thanh Thu 2. Ta Thi My Linh Opponent 1: Opponent 2: Opponent 3: The thesis will be protected in front of the Council at: At h Date Month Year The thesis can be found at: LIST OF RESEARCH PAPERS A. Key research papers relate to the thesis 1. Tran Thi Trang, 2016. Factors Influencing Franchisee’s Intention to Maintain Participation in the Franchise System: Case in Viet Nam. Journal of Science and Technology. No. 8(105), page 108-112. 2. Tran Thi Trang, 2016. The effect of commitment and franchising law enforcement on franchisee's intentions to remain in the franchise system. Proceedings of the 5th International conference on emerging challenges: partnership enhancement. ISBN: 978-604-93-8961-0, page 111-116. 3. Vo Thanh Thu & Tran Thi Trang, 2015. Influence of Quality Relationship and Big Five Factors to Decision of Intention to Maintain Participation in the Franchise System. Journal of Economics Development. , . B. Other research papers relate to the thesis 4. Tran Thi Trang, 2015. The State Management to Franchise Activities and Recommendations. Review of Finance. No. 611, page 20-22. 5. Vo Thanh Thu, Tran Thi Trang & etc., 2015. Franchising in Ho Chi Minh city - Problems and Solutions to promote development. Research project (Department of Science and Technology Ho Chi Minh City). 6. Nguyen Dong Phong, Vo Thanh Thu & Tran Thi Trang, 2015. Franchise Business Guide. UEH Publising House. 7. Tran Thi Trang and Vo Thanh Thu, 2015. Franchising – Problems and recommendation. Proceedings of the 5th International conference on emerging challenges: .