tailieunhanh - Lecture Strategic management - Chapter 13: Analyzing strategic management cases

After studying this chapter, you should have a good understanding of: How strategic case analysis is used to simulate real-world experiences; how analyzing strategic management cases can help develop the ability to differentiate, speculate, and integrate when evaluating complex business problems; the steps involved in conducting a strategic management case analysis. | Chapter Thirteen Analyzing Strategic Management Cases After studying this chapter, you should have a good understanding of: How strategic case analysis is used to simulate real world experiences. How analyzing strategic management cases can help develop the ability to differentiate, speculate, and integrate when evaluating complex business problems. The steps involved in conducting a strategic management case analysis. How to get the most out of case analysis. How to use the strategic insights and material from each of the 12 chapters in the text to analyze issues posed by strategic management cases. Learning Objectives TRANSPARENCY-107 Exhibit Preparing an Oral Case Presentation Organize your thoughts Share presentation responsi- bilities Defend your position Be logical and consistent The purpose of case analysis is to diagnose problems and find solutions. In the process, you may need to unravel the case material as presented and reconfigure it in a fashion that can be more . | Chapter Thirteen Analyzing Strategic Management Cases After studying this chapter, you should have a good understanding of: How strategic case analysis is used to simulate real world experiences. How analyzing strategic management cases can help develop the ability to differentiate, speculate, and integrate when evaluating complex business problems. The steps involved in conducting a strategic management case analysis. How to get the most out of case analysis. How to use the strategic insights and material from each of the 12 chapters in the text to analyze issues posed by strategic management cases. Learning Objectives TRANSPARENCY-107 Exhibit Preparing an Oral Case Presentation Organize your thoughts Share presentation responsi- bilities Defend your position Be logical and consistent The purpose of case analysis is to diagnose problems and find solutions. In the process, you may need to unravel the case material as presented and reconfigure it in a fashion that can be more effectively analyzed. Present the material in a way that lends itself to analysis—don’t just restate what is in the case. This involves three major categories with the following emphasis: Background/Problem Statement 10-20% Strategic Analysis/Options 60-75% Recommendations/Action Plan 10-20% As you can see the emphasis of your presentation should be on analysis. This will probably require you to reorganize the material so that the tools of strategic analysis can be applied. Emphasize strategic analysis Begin by becoming familiar with the material. If you are working with a team, compare notes about the key points of the case and share insights that other team members may have gleaned from tables and exhibits. Then, make an outline. This is one of the best ways to organize the flow and content of the presentation. DESCRIPTION RULE Strategic management case analyses are often conducted by teams. Each member of the team should have a clear role in the oral presentation, preferably a .

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• Strategic management
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