tailieunhanh - Effects of motivational factors on employees’ organizational commitment a case study in HCMC trade union tourism joint stock company

The paper determines motivational factors affecting employees’ organizational commitment in HCMC Trade Union Tourism Joint Stock Company. The research model and scales are constructed on findings of Kovach (1987) and qualitative research results. | 104 | Phạm Xuân Lan Effects of Motivational Factors Effects of Motivational Factors on Employees’ Organizational Commitment A Case Study in HCMC Trade Union Tourism Joint Stock Company PHẠM XUÂN LAN Doctor of Philosophy, University of Economics HCMC Email: lanqtkd@ THÁI DOÃN HỒNG Master of Arts, Á Đông Tourist JSC Email: tdhongisme@ ABSTRACT The paper determines motivational factors affecting employees’ organizational commitment in HCMC Trade Union Tourism Joint Stock Company. The research model and scales are constructed on findings of Kovach (1987) and qualitative research results. The paper figures out four important motivational factors, that is: (1) company trade mark and image, (2) good wages, (3) leadership, and (4) interesting work. Keywords: motivation, organizational commitment JED January 2013 | 105 1. INTRODUCTION Together with the rapid economic development, human resources have become a matter of concern to many enterprises and a keynote focus of business development strategies. Under fierce competition, highly-qualified, well-motivated, creative and dynamic human resources are a invaluable treasure and a crucial competitive edge of an enterprise. Nonetheless, the problems for managers are how to retain adept employees, motivate and make them more committed to the company. In fact, there have been numerous theories and researches that can enable managers to tackle such the problems. 2. THEORETICAL BACKGROUND a. Motivational Factors: Studying motivational factors and the relationship between motivation and employees’ loyalty is a familiar topic that has intrigued plenty of researchers. Pioneers in the field of behavior research have expressed various opinions on motivation. The first is Maslow (1943) who extended a hierarchy of needs or a five-level pyramid of needs with the very fundamental ones (. physiological needs, safety, social needs, and esteem needs) at the bottom and self-actualization at the top. .