tailieunhanh - Lecture Information systems (3e): Chapter 1 - Paige Baltzan

In this chapter students will be able to: Identify the changes taking place in the form and use of decision support in business, identify the role and reporting alternatives of management information systems, describe how online analytical processing can meet key information needs of managers,. | CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER ONE OVERVIEW SECTION – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies 2 SECTION BUSINESS DRIVEN MIS 1-3 3 LEARNING OUTCOMES Describe the information age and the differences between data, information, business intelligence, and knowledge Identify the different departments in a company and why they must work together to achieve success Explain systems thinking and how management information systems enable business communications 4 COMPETING IN THE INFORMATION AGE Did you know . . . Avatar, the movie, took over 4 yrs to make and cost $450 million Lady Gaga’s real name is Joanne Angelina Germanotta It costs $ million for a 30-second advertising time slot during the Super Bowl 5 COMPETING IN THE INFORMATION AGE Fact - The confirmation or validation of an event or object Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer 6 COMPETING IN THE INFORMATION AGE Examples of the power of business and technology Amazon – Not a technology company; primary business focus is selling books Netflix – Not a technology company; primary business focus is renting videos Zappos – Not a technology company; primary business focus is selling shoes 7 COMPETING IN THE INFORMATION AGE The core drivers of the information age Data Information Business intelligence Knowledge 8 Data Data - Raw facts that describe the characteristics of an event or object 9 . | CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER ONE OVERVIEW SECTION – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies 2 SECTION BUSINESS DRIVEN MIS 1-3 3 LEARNING OUTCOMES Describe the information age and the differences between data, information, business intelligence, and knowledge Identify the different departments in a company and why they must work together to achieve success Explain systems thinking and how management information systems enable business communications 4 .