tailieunhanh - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 12 - Frank Supovitz

Presenting Your Event. In this chapter, the learning objectives are: Advance your event planning career through formal and informal education and experience, gain more professional experience to build your résumé, become a certified special event professional (CSEP), certified meeting professional (CMP), | Presenting Your Event Sports Event Management and Marketing Playbook Play 12 Presenting Your Event: Overview People expect to be able to see every moment and nuance of the performances and to share in the emotional excitement of sports events Fans want as much information as possible about the progress of the event, while being constantly entertained It is up to the event organizer to create an experience worthy of a fan’s time and money Presenting Your Event: Overview Whether or not they are televised, the most entertaining sports events are those that embrace the same production values, logical flow, and minute-to-minute attention to detail as a well-planned broadcast Production requires intense attention to detail; utilizing tools like the rundown, production schedule, cast list, and rehearsal schedule help organizers stay on track Key Terms Pageantry Event rundown Script Cast list Blocking Staging Basic Requirements Of Sports Event Production To meet the minimum expectations of | Presenting Your Event Sports Event Management and Marketing Playbook Play 12 Presenting Your Event: Overview People expect to be able to see every moment and nuance of the performances and to share in the emotional excitement of sports events Fans want as much information as possible about the progress of the event, while being constantly entertained It is up to the event organizer to create an experience worthy of a fan’s time and money Presenting Your Event: Overview Whether or not they are televised, the most entertaining sports events are those that embrace the same production values, logical flow, and minute-to-minute attention to detail as a well-planned broadcast Production requires intense attention to detail; utilizing tools like the rundown, production schedule, cast list, and rehearsal schedule help organizers stay on track Key Terms Pageantry Event rundown Script Cast list Blocking Staging Basic Requirements Of Sports Event Production To meet the minimum expectations of the audience, sports events must be presented so that fans are: Able to see the competitors they came to watch Able to visually comprehend the progress of the event or competition Kept informed of official results and critical information Excited and entertained Presentation and Ceremonial Elements Of Sports Events Pre-event live musical entertainment Opening ceremonies Introduction or entrance of teams or athletes Presentation of colors and national anthems Sport-specific ceremony (first pitch, tipoff, faceoff, coin flip) Recognition of past champions, hall of famers, and event alumni Appearances and participation by celebrities and dignitaries Video features Programming during breaks in play Halftime or intermission entertainment Live musical performances Postevent presentation of awards and trophies Presentation and Ceremonial Elements Of Sports Events Pageantry Colorful, large-format entertainment with an emphasis on music and mass movement, sometimes supported by special effects .