tailieunhanh - Lecture Opening and operating a retail bakery (1st edition): Chapter 11 - Rick Douglas Crawford

Chapter 11 - What is bakery merchandising? After completing this chapter, students will be able to: Define virtual reality for meetings and events, understand the historic development of virtual events, identify the appropriate virtual event platforms for your special event,. | What Is Bakery Merchandising? Chapter Eleven Chapter Overview Introduction Product Production People Placement Price Packaging Promotion Presentation Product Basic Questions – Muffins as an example Flavors by class To fill or not to fill Production Garnishes Production tip on batch size Tools Their roles Merchandising standards Tools you all need People Placement Full-service bakeries Self-service bakeries Price Slow or speed up demand Gross profit dollars Gross profit rate Merchandising product The power of LTO – limited time offer A little microeconomics Packaging Packaging for utility Packaging for self-service Merchandising packaging Green packaging Promotion Keys to selling Donations and coupons Pricing Special interest newspapers Newspapers and magazines Radio TV and cable Press releases Presentation Showcases Displays Grab ‘n’ . | What Is Bakery Merchandising? Chapter Eleven Chapter Overview Introduction Product Production People Placement Price Packaging Promotion Presentation Product Basic Questions – Muffins as an example Flavors by class To fill or not to fill Production Garnishes Production tip on batch size Tools Their roles Merchandising standards Tools you all need People Placement Full-service bakeries Self-service bakeries Price Slow or speed up demand Gross profit dollars Gross profit rate Merchandising product The power of LTO – limited time offer A little microeconomics Packaging Packaging for utility Packaging for self-service Merchandising packaging Green packaging Promotion Keys to selling Donations and coupons Pricing Special interest newspapers Newspapers and magazines Radio TV and cable Press releases Presentation Showcases Displays Grab ‘n’ . | What Is Bakery Merchandising? Chapter Eleven Chapter Overview Introduction Product Production People Placement Price Packaging Promotion Presentation Product Basic Questions – Muffins as an example Flavors by class To fill or not to fill Production Garnishes Production tip on batch size Tools Their roles Merchandising standards Tools you all need People Placement Full-service bakeries Self-service bakeries Price Slow or speed up demand Gross profit dollars Gross profit rate Merchandising product The power of LTO – limited time offer A little microeconomics Packaging Packaging for utility Packaging for self-service Merchandising packaging Green packaging Promotion Keys to selling Donations and coupons Pricing Special interest newspapers Newspapers and magazines Radio TV and cable Press releases Presentation Showcases Displays Grab ‘n’ go | What Is Bakery Merchandising? Chapter Eleven Chapter Overview Introduction Product Production People Placement Price Packaging Promotion Presentation Product Basic Questions – Muffins as an example Flavors by class To fill or not to fill Production Garnishes Production tip on batch size Tools Their roles Merchandising standards Tools you all need People Placement Full-service bakeries Self-service bakeries Price Slow or speed up demand Gross profit dollars Gross profit rate Merchandising product The power of LTO – limited time offer A little microeconomics Packaging Packaging for utility Packaging for self-service Merchandising packaging Green packaging Promotion Keys to selling Donations and coupons Pricing Special interest newspapers Newspapers and magazines Radio TV and cable Press releases Presentation Showcases Displays Grab ‘n’ go