tailieunhanh - Lecture Opening and operating a retail bakery (1st edition): Chapter 8 - Rick Douglas Crawford

Chapter 8 - Marketing and promotion. After completing this chapter, students will be able to: Develop and implement the design for your event, develop appropriate resources, coordinate catering operations, use trends in event catering,. | Marketing and Promotion Chapter Eight Chapter Overview Marketing Social Media Your First Social Media Campaign: Your Grand Opening Traditional Media Marketing Mission statement Vision plan Social responsibility Statement Business plan The brand Social Media My electronic customer Primary tools Twitter Facebook Blogs/blog websites LinkedIn YouTube Email Websites Secondary tools Dashboard programs Geofencing Constant contact Ad words Techniques: crafting your communications Execution of social media Measuring and recording Your First Social Media Campaign: Your Grand Opening Do/don’t announce Open, soft or hard Press release for grand opening Sales planning Traditional Media Electronic (TV and radio) Print Billboards and direct . | Marketing and Promotion Chapter Eight Chapter Overview Marketing Social Media Your First Social Media Campaign: Your Grand Opening Traditional Media Marketing Mission statement Vision plan Social responsibility Statement Business plan The brand Social Media My electronic customer Primary tools Twitter Facebook Blogs/blog websites LinkedIn YouTube Email Websites Secondary tools Dashboard programs Geofencing Constant contact Ad words Techniques: crafting your communications Execution of social media Measuring and recording Your First Social Media Campaign: Your Grand Opening Do/don’t announce Open, soft or hard Press release for grand opening Sales planning Traditional Media Electronic (TV and radio) Print Billboards and direct . | Marketing and Promotion Chapter Eight Chapter Overview Marketing Social Media Your First Social Media Campaign: Your Grand Opening Traditional Media Marketing Mission statement Vision plan Social responsibility Statement Business plan The brand Social Media My electronic customer Primary tools Twitter Facebook Blogs/blog websites LinkedIn YouTube Email Websites Secondary tools Dashboard programs Geofencing Constant contact Ad words Techniques: crafting your communications Execution of social media Measuring and recording Your First Social Media Campaign: Your Grand Opening Do/don’t announce Open, soft or hard Press release for grand opening Sales planning Traditional Media Electronic (TV and radio) Print Billboards and direct mail | Marketing and Promotion Chapter Eight Chapter Overview Marketing Social Media Your First Social Media Campaign: Your Grand Opening Traditional Media Marketing Mission statement Vision plan Social responsibility Statement Business plan The brand Social Media My electronic customer Primary tools Twitter Facebook Blogs/blog websites LinkedIn YouTube Email Websites Secondary tools Dashboard programs Geofencing Constant contact Ad words Techniques: crafting your communications Execution of social media Measuring and recording Your First Social Media Campaign: Your Grand Opening Do/don’t announce Open, soft or hard Press release for grand opening Sales planning Traditional Media Electronic (TV and radio) Print Billboards and direct mail | Marketing and Promotion Chapter Eight Chapter Overview Marketing Social Media Your First Social Media Campaign: Your Grand Opening Traditional Media Marketing Mission statement Vision plan Social responsibility Statement Business plan The brand Social Media My electronic customer Primary tools Twitter Facebook Blogs/blog websites LinkedIn YouTube Email Websites Secondary tools Dashboard programs Geofencing Constant contact Ad words Techniques: crafting your communications Execution of social media Measuring and recording Your First Social Media Campaign: Your Grand Opening Do/don’t announce Open, soft or hard Press release for grand opening Sales planning Traditional Media Electronic (TV and radio) Print Billboards and direct mail