tailieunhanh - Lecture Resorts: Management and operation (3rd Edition): Chapter 14 - Robert Christie Mill

Chapter 14 - Cruise ships: Floating resorts. After completing this chapter, students will be able to: Describe the security problems associated with the purchasing function, identify methods used to prevent security problems related to purchasing, create a process to reduce theft and pilferage in a hospitality operation. | CRUISE SHIPS: FLOATING RESORTS Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the changing trends in and demographic profiles of the cruise ship market. Identify the critical variables in determining a cruise ship's profit potential. Identify potential solutions to financial rations relevant to cruise ships. Identify the most important financial ratios relevant to cruise ships. Copyright © 2012 John Wiley & Sons, Inc. Identify the changing trends in and demographic profiles of the cruise ship market. Travel by Ship The introduction of intercontinental commercial airline service precipitated the rapid decline in the use of ships as a scheduled passenger transportation mode. Cruising has taken the place of scheduled liner services. Copyright © 2012 John Wiley & Sons, Inc. Changing Trends (cont.) The Cruise Experience Many tourists who choose to cruise perceive cruising as safe, social, service-oriented, and customer friendly. . | CRUISE SHIPS: FLOATING RESORTS Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the changing trends in and demographic profiles of the cruise ship market. Identify the critical variables in determining a cruise ship's profit potential. Identify potential solutions to financial rations relevant to cruise ships. Identify the most important financial ratios relevant to cruise ships. Copyright © 2012 John Wiley & Sons, Inc. Identify the changing trends in and demographic profiles of the cruise ship market. Travel by Ship The introduction of intercontinental commercial airline service precipitated the rapid decline in the use of ships as a scheduled passenger transportation mode. Cruising has taken the place of scheduled liner services. Copyright © 2012 John Wiley & Sons, Inc. Changing Trends (cont.) The Cruise Experience Many tourists who choose to cruise perceive cruising as safe, social, service-oriented, and customer friendly. Cruise ships combine familiarity with the excitement of travel. Some travelers perceive cruising as expensive, claustrophobic, elitist, seasickness-inducing, and reserved for older couples only. Copyright © 2012 John Wiley & Sons, Inc. Changing Trends (cont.) Major Players The major companies in the field include: Royal Caribbean Cruise Line and Carnival Corporation Cruise brands take great care when it comes to their reputations because customers believe a brand name implies a certain standard of cruise. Branding is essential for garnering new business, encouraging repeat customers, creating brand recognition, defining the company’s approach to operations and marketing, and most importantly, establishing customer loyalty. Copyright © 2012 John Wiley & Sons, Inc. Classifications 75 percent Contemporary 13 percent Premium 6 percent Budget 2 percent Traditional Luxury; Small Ship Luxury, Luxury Sailing Vessels; Exploration/ Soft Adventure Cruises and Niche Cruising Copyright © 2012 John .