tailieunhanh - Lecture Resorts: Management and operation (3rd Edition): Chapter 7 - Robert Christie Mill

Chapter 7 - Golf-based resorts: Managing the operation. After completing this chapter, students will be able to: Give examples of information that should be included on purchase specifications, create a purchase specification, identify factors that influence the information included on purchase specifications,. | Golf-Based Resorts: Managing the Operation Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the changing trends in and demographic profiles of the golf market. Identify the critical variables in determining a golf-based resorts profit potential. Identify potential solutions to financial problems faced by golf-based resorts. Copyright © 2012 John Wiley & Sons, Inc. Market Trends International golf market: 57 million people Just under half are in the ., about a quarter in Japan Slightly more than 10 percent are in Canada with just under 10 percent in Europe Avid golfers account for less than one quarter of all golfers but account for 63 percent of all golf-related spending. Copyright © 2012 John Wiley & Sons, Inc. Market Trends . golfers spend over $26 billion a year on golf travel, three quarters of which goes to the accommodation, transportation, and food and beverage sectors. Florida, South Carolina, North Carolina, . | Golf-Based Resorts: Managing the Operation Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the changing trends in and demographic profiles of the golf market. Identify the critical variables in determining a golf-based resorts profit potential. Identify potential solutions to financial problems faced by golf-based resorts. Copyright © 2012 John Wiley & Sons, Inc. Market Trends International golf market: 57 million people Just under half are in the ., about a quarter in Japan Slightly more than 10 percent are in Canada with just under 10 percent in Europe Avid golfers account for less than one quarter of all golfers but account for 63 percent of all golf-related spending. Copyright © 2012 John Wiley & Sons, Inc. Market Trends . golfers spend over $26 billion a year on golf travel, three quarters of which goes to the accommodation, transportation, and food and beverage sectors. Florida, South Carolina, North Carolina, California and Arizona are the most popular travel destinations for golfers. Number of core golfers has been declining Major challenge is to turn occasional golfers into core golfers. Copyright © 2012 John Wiley & Sons, Inc. Changing Trends (cont.) Industry Trends (cont.) Water management is the major environmental issue facing the industry Many courses are utilizing water conservative technology Changing Demographics There are seven segments of golfers: core, seniors, women, juniors, highly skilled players, private club members, and high spending golfing households Copyright © 2012 John Wiley & Sons, Inc. Identify the critical variables in determining a golf-based resort’s profit potential. Operations The Sun Belt covers the southern states and part of the coastal region These courses are likely to be open year-round The Frost Belt consists of northern states and the mountainous parts of southern states These courses usually shut down for a while during winter Copyright © 2012 John Wiley