tailieunhanh - Lecture Resorts: Management and operation (3rd Edition): Chapter 1 - Robert Christie Mill

Chapter 1 - Resorts: An introduction. After completing this chapter, students will be able to: Identify the major factors influencing the development of the resort industry, identify the various ways resorts can be classified, place different types of resort offerings on a time-equity continuum. | RESORTS: AN INTRODUCTION Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the major factors influencing the development of the resort industry. Identify the various ways resorts can be classified. Place different types of resort offerings on a time-equity continuum. Copyright © 2012 John Wiley & Sons, Inc. 21st Century Lodging, Recreation and Entertainment concepts are merging. Long weekends are replacing long vacations. Increased popularity of multi-generational family gatherings. More multi-use resort destinations. Resort waterparks are growing and getting bigger. Copyright © 2012 John Wiley & Sons, Inc. 21st Century Adventure sports are going mainstream. Movement from natural to man-made facilities. Every outdoor sport will have an indoor version. New structures and enclosures cover large spaces affordably. Copyright © 2012 John Wiley & Sons, Inc. Lessons The history of transportation has, to a large extent, determined where, . | RESORTS: AN INTRODUCTION Copyright © 2012 John Wiley & Sons, Inc. Photograph Courtesy of SuperStock Learning Objectives Identify the major factors influencing the development of the resort industry. Identify the various ways resorts can be classified. Place different types of resort offerings on a time-equity continuum. Copyright © 2012 John Wiley & Sons, Inc. 21st Century Lodging, Recreation and Entertainment concepts are merging. Long weekends are replacing long vacations. Increased popularity of multi-generational family gatherings. More multi-use resort destinations. Resort waterparks are growing and getting bigger. Copyright © 2012 John Wiley & Sons, Inc. 21st Century Adventure sports are going mainstream. Movement from natural to man-made facilities. Every outdoor sport will have an indoor version. New structures and enclosures cover large spaces affordably. Copyright © 2012 John Wiley & Sons, Inc. Lessons The history of transportation has, to a large extent, determined where, when, and what types of resorts have evolved. The desire for pleasure travel is deep-rooted. Resorts began as seasonal operations. To minimize the risk of relying on one season of the year, resorts developed year-round attractions and appealed to the group market. Resorts develop through life cycles. To be successful, resorts have had to adapt to changes in transportation, consumer tastes, demographics, and competition. Copyright © 2012 John Wiley & Sons, Inc. Types of Resorts Proximity to Primary Market Setting and Primary Amenities Residential and Lodging Properties traditional lodging timeshare or vacation ownership condominium hotels destination clubs Copyright © 2012 John Wiley & Sons, Inc. Timeshare Locations Growth Attractive to hotel companies Europe Important features Purchase motivation Copyright © 2012 John Wiley & Sons, Inc. Timeshare Options Fixed week option Floating week option Points-based memberships Club concept Copyright © 2012 John Wiley & Sons, Inc. Condominium .