tailieunhanh - Lecture Introduction to management in the hospitality industry (10/E): Chapter 13 - Barrows, Powers, Reynolds

Chapter 13 - Tourism : front and center. This chapter’s objectives are to: Explain the reasons for preparing a comprehensive proposal, identify the elements of a proposal, describe the voice that should be used in a proposal, distinguish between an abstract and an executive summary, | Tourism: Front and Center Chapter 13 Copyright © 2010 by John Wiley & Sons, Inc. All Rights Reserved WHAT IS TOURISM? According to Theobald, tourism is defined as “The activities of visitors, persons travelling to and staying in places outside their usual environment for up to 12 months for leisure, business, pilgrimage, etc.” A visitor (or tourist) is someone travelling outside of their usual environment Sometimes the definition requires that the tourist spend one night away from home TRAVEL AND TOURISM Travel (and tourism) has always been and is still an important activity in North American society It is important to individuals and to local, state, regional and national economies The hospitality and tourism industries are strongly linked and it can be hard to separate them sometimes Broadly, T&T are the businesses and services that serve travelers away from home What are some examples? TRAVEL AND TOURISM The Travel and Tourism Industry includes the following: Restaurants Lodging/Resorts Airlines Rental Cars Travel Agents State and National Parks State Departments of Tourism Leisure Activities DIMENSIONS OF TOURISM The following are dimensions that tourism and government organizations are often interested in tracking: Purpose of the trip Distance traveled Duration of the trip Residence of the traveler Mode of transportation Spending FACTORS AFFECTING TRAVEL AND TOURISM Travel can be affected by: Income Time available Cost of gas Economy Amount of leisure time available Demographic shifts Travel advisories Border restrictions TYPES OF TRAVEL Travel can be for purposes of business or pleasure 77 % of all domestic travel is for pleasure purposes People are traveling for pleasure when they want to experience new things, experience a change of pace, improve their health, visit friends and relatives, etc. TYPES OF TRAVEL Business travel is also a very important component and can represent greater expenditures (hotels, air, restaurants) Business travel accounts for . | Tourism: Front and Center Chapter 13 Copyright © 2010 by John Wiley & Sons, Inc. All Rights Reserved WHAT IS TOURISM? According to Theobald, tourism is defined as “The activities of visitors, persons travelling to and staying in places outside their usual environment for up to 12 months for leisure, business, pilgrimage, etc.” A visitor (or tourist) is someone travelling outside of their usual environment Sometimes the definition requires that the tourist spend one night away from home TRAVEL AND TOURISM Travel (and tourism) has always been and is still an important activity in North American society It is important to individuals and to local, state, regional and national economies The hospitality and tourism industries are strongly linked and it can be hard to separate them sometimes Broadly, T&T are the businesses and services that serve travelers away from home What are some examples? TRAVEL AND TOURISM The Travel and Tourism Industry includes the following: Restaurants .