tailieunhanh - Lecture Small business management: An entrepreneur's guidebook (6/e): Chapter 9 – Byrd, Megginson

Chapter 9 - Promoting and distributing. After studying the material in this chapter, you should be able to: Describe the use of advertising to promote the sale of a product, discuss some opportunities and problems involved in selling to ethnic groups, describe the opportunities for small firms in global marketing, explain how physical distribution affects marketing strategy,.

TỪ KHÓA LIÊN QUAN