tailieunhanh - Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 1 - Mayo
Chapter 1 – Reading and analyzing research. In this chapter students will be able to: Explain what a scholarly article is, differentiate between CPR and LOAF elements of a scholarly article, analyze the relative merits of various scholarly articles, use various search engines to find scholarly articles, identify an area of research interest, describe the various types of interviews. | Planning an Applied Research Project Chapter 1 – Reading and Analyzing Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain what a scholarly article is Differentiate between CPR and LOAF elements of a scholarly article Analyze the relative merits of various scholarly articles Use various search engines to find scholarly articles Identify an area of research interest Describe the various types of interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Applications Blind reviewed Context Findings Limitations Mixed methods Opportunities Purpose Qualitative research Quantitative research Peer review Research design Scholarly journal White paper © 2014 John Wiley & Sons, Inc. All rights reserved. Industry Articles and Reports Professional associations, private firms, governmental and nongovernmental agencies, and trade magazines publish useful research information American Society for Training and Development American Hotel and . | Planning an Applied Research Project Chapter 1 – Reading and Analyzing Research © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain what a scholarly article is Differentiate between CPR and LOAF elements of a scholarly article Analyze the relative merits of various scholarly articles Use various search engines to find scholarly articles Identify an area of research interest Describe the various types of interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Applications Blind reviewed Context Findings Limitations Mixed methods Opportunities Purpose Qualitative research Quantitative research Peer review Research design Scholarly journal White paper © 2014 John Wiley & Sons, Inc. All rights reserved. Industry Articles and Reports Professional associations, private firms, governmental and nongovernmental agencies, and trade magazines publish useful research information American Society for Training and Development American Hotel and Lodging Association National Restaurant Association © 2014 John Wiley & Sons, Inc. All rights reserved. White Papers Written to persuade decision makers Contain current research Published by companies, associations, non governmental organizations, and institutions Created to provide background and rationale for a new program, proposal, policy, or other change Used, sometimes, for marketing purposes © 2014 John Wiley & Sons, Inc. All rights reserved. Definition of a Scholarly Journal Article Reviewed blindly by peers who do not know who wrote the article Written for scholarly journals Focuses on expanding knowledge Provides a contribution to scholarship and understanding of an area or topic © 2014 John Wiley & Sons, Inc. All rights reserved. Quantitative vs. Qualitative Research Quantitative Qualitative Large sample size with few variables Tests hypotheses, models, and concepts Small sample size with many variables Discovers and explores what might be happening © 2014 John Wiley & Sons,
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