tailieunhanh - Lecture The restaurant: From concept to operation (7th edition): Chapter 2 - Walker
Chapter 2 - Restaurants and their owners. After reading and studying this chapter, you should be able to: List and describe the various kinds and characteristics of restaurants; compare and contrast chain, franchised, and independent restaurant operations; describe the advantages and disadvantages of chef-owned restaurants; identify several well-known celebrity chefs; define centralized home delivery restaurants. | Chapter 2 Restaurants and Their Owners Courtesy of Sysco The Restaurant: From Concept to Operation, 7th Edition Objectives After reading and studying this chapter, you should be able to: List and describe the various kinds and characteristics of restaurants Compare and contrast chain, franchised, and independent restaurant operations Describe the advantages and disadvantages of chef-owned restaurants Identify several well-known celebrity chefs Define centralized home delivery restaurants Kinds and Characteristics of Restaurants Segments: Chain or independent (indy), and franchise restaurants Quick-service (QSR), sandwich Fast/quick casual Family Casual Fine dining Other Top 400 segment ratings Ranking Concept Sales 1 Burgers $102,132,100,000 2 Casual dining $27,152,900,000 3 Sandwiches/bakery-cafe $25,053,200,000 4 Coffee/tea/donuts $19,835,600,000 5 Family dining $14,797,200,000 6 Mexican: Limited service $10,512,100,000 7 Seafood: Full service $6,080,600,000 8 . | Chapter 2 Restaurants and Their Owners Courtesy of Sysco The Restaurant: From Concept to Operation, 7th Edition Objectives After reading and studying this chapter, you should be able to: List and describe the various kinds and characteristics of restaurants Compare and contrast chain, franchised, and independent restaurant operations Describe the advantages and disadvantages of chef-owned restaurants Identify several well-known celebrity chefs Define centralized home delivery restaurants Kinds and Characteristics of Restaurants Segments: Chain or independent (indy), and franchise restaurants Quick-service (QSR), sandwich Fast/quick casual Family Casual Fine dining Other Top 400 segment ratings Ranking Concept Sales 1 Burgers $102,132,100,000 2 Casual dining $27,152,900,000 3 Sandwiches/bakery-cafe $25,053,200,000 4 Coffee/tea/donuts $19,835,600,000 5 Family dining $14,797,200,000 6 Mexican: Limited service $10,512,100,000 7 Seafood: Full service $6,080,600,000 8 Mexican: Full service $1,706,200,000 Chain or Independent Chain restaurants Some advantages and disadvantages over independent restaurants Advantages include: Recognition in the marketplace Greater advertising clout Sophisticated systems development Discounted purchasing Chain or Independent (cont’d.) Independent restaurant advantages: Relatively easy to open Restaurateur can “do their own thing” Plenty of room in certain locations Buy out by larger companies Acquire financing for expansion Columbia Restaurant Columbia Restaurant in Tampa, FL Celebrating 100th birthday. 5th generation family owned restaurant chain Courtesy of Columbia Restaurant Franchised Restaurants Involves fewer risks: Restaurant format has been tested in the marketplace Less likely to go belly-up Franchisers will need to know if you: Share values, mission, ways of doing business Have been successful Possess motivation to succeed Have enough money to purchase and operate Have the ability to .
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