tailieunhanh - Lecture Management information systems (4th edition): Chapter 5 - Rainer, Prince, Watson

In this chapter, the learning objectives are: Managers and decision making; the business analytics process; business analytics tools; business analytics models: descriptive analytics, predictive analytics, and prescriptive analytics. | 5 Business Analytics Managers and Decision Making The Business Analytics Process Business Analytics Tools Business Analytics Models: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics Use a decision support framework to demonstrate how technology supports managerial decision making at each phase of the decision-making process. Describe each phase of the business analytics process. Describe each of the various analytics tools and examples of their uses. Provide a definition and a use case example for descriptive analytics, predictive analytics, and prescriptive analytics. Rent the Runway Describe the descriptive analytics applications of Rent the Runway’s business model. Describe the predictive analytics applications of Rent the Runway’s business model. Describe a possible prescriptive analytics application for Rent the Runway. What companies and industries are in danger of being disrupted by Rent the Runway? (Hint: Will Rent the Runway change the way that women . | 5 Business Analytics Managers and Decision Making The Business Analytics Process Business Analytics Tools Business Analytics Models: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics Use a decision support framework to demonstrate how technology supports managerial decision making at each phase of the decision-making process. Describe each phase of the business analytics process. Describe each of the various analytics tools and examples of their uses. Provide a definition and a use case example for descriptive analytics, predictive analytics, and prescriptive analytics. Rent the Runway Describe the descriptive analytics applications of Rent the Runway’s business model. Describe the predictive analytics applications of Rent the Runway’s business model. Describe a possible prescriptive analytics application for Rent the Runway. What companies and industries are in danger of being disrupted by Rent the Runway? (Hint: Will Rent the Runway change the way that women buy clothes?) Business Analytics (BA) Business Intelligence (BI) BA versus BI 6 Managers and Decision Making The Manager’s Job and Decision Making Why Managers Need IT Support A Framework for Computerized Decision Analysis The Manager’s Job and Decision Making Management Productivity Three Basic Roles of Managers Decision Four Phases of Decision Making 8 Three Basic Roles of Managers Interpersonal Roles Informational Roles Decisional Roles 9 Figure : The Process and Phases in Decision Making 10 Why Managers Need IT Support The number of alternatives is constantly increasing Most decisions are made under time constraints Increased uncertainty requires sophisticated analyses Group decision making required without incurring major expenses A Framework for Computerized Decision Analysis Problem Structure The Nature of Decisions Operational Control Management Control Strategic Planning Decision Matrix 12 Figure : Decision Support Framework The Business Analytics Process The .

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