tailieunhanh - Lecture Special events: Creating and sustaining a new world for celebration (7th edition): Chapter 8 - Joe Goldblatt
Chapter 8 - Risk management: Health and safety, legal, and ethical safeguards. In this chapter, the learning objectives are: Recognize and comply with standard and customary event regulations and procedures; read, understand, and evaluate legal event documents; understand and comply with the general requirements of . regulations related to the Sarbanes-Oxley Act;. | Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Eight: Risk Management: Health and Safety, Legal, and Ethical Safeguards Chapter 8 Agenda Photo by the Author. 2 Agenda Animated introduction Opening Activity: Chapter Seven Review Chapter Eight Book Report Chapter Eight Mini case study discussion sixteen Global event thought leader Martin van Keken Assignments Questions, answers, and discussion 3 Key Terms Corporate social responsibility (CSR): The strategic process through which the event organization determines how each event may build social and environmental capital and produce positive social, economic, and environmental impacts. Ethics: The gray areas that too often result in problems for event planners and their organization’s reputation due to poor planning and decisions. Ethics may inform laws but are not always subject to legal tests. However, they must be carefully considered to build a positive reputation . | Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Eight: Risk Management: Health and Safety, Legal, and Ethical Safeguards Chapter 8 Agenda Photo by the Author. 2 Agenda Animated introduction Opening Activity: Chapter Seven Review Chapter Eight Book Report Chapter Eight Mini case study discussion sixteen Global event thought leader Martin van Keken Assignments Questions, answers, and discussion 3 Key Terms Corporate social responsibility (CSR): The strategic process through which the event organization determines how each event may build social and environmental capital and produce positive social, economic, and environmental impacts. Ethics: The gray areas that too often result in problems for event planners and their organization’s reputation due to poor planning and decisions. Ethics may inform laws but are not always subject to legal tests. However, they must be carefully considered to build a positive reputation for the event planner. Health and safety: The requirement that event planners meet the standard of care customarily associated with provided a healthy and safe outcome with every special event. Risk Management: Identifying, assessing, analyzing, planning, managing and controlling the typical risks associated with your event. 4 Lecture Seven Review Conduct event-marketing research Develop an integrated marketing program Use the five Ps of event marketing Incorporate both internal and external marketing programs Develop retail marketing events Promote fairs and festivals Launch new products Develop, design, and execute print, electronic, and other advertising programs Develop comprehensive public relations programs Organize street promotions and creative stunts 5 Learning Objectives Recognize and comply with standard and customary event regulations and procedures Read, understand, and evaluate legal event documents Understand and comply with the general requirements of . regulations .
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