tailieunhanh - Lecture Tourism: Principles, practices, philosophies (12th edition): Chapter 16 - Charles R. Goeldner, J. R. Brent Ritchie
Chapter 16 - Tourism planning, development, and social considerations. After completing this unit, you should be able to: Identify the factors that determine the success of a tourism destination, relate tourism planning to tourism policy, discover what the goals of tourism development should be, recognize some serious barriers to tourism development must be overcome if a desired growth is to occur,. | Tourism Planning, Development, and Social Considerations 16 LEARNING OBJECTIVES Identify the factors that determine the success of a tourism destination. Relate tourism planning to tourism policy. Discover what the goals of tourism development should be. Recognize some serious barriers to tourism development must be overcome if a desired growth is to occur. Learn the political and economic aspects of development including those related to developing countries. Appreciate the importance of architectural design and concern for heritage preservation, local handicrafts, and use of indigenous materials in creating tourist facilities. THE RITCHIE/CROUCH MODEL OF RELATING TOURISM PLANNING TO TOURISM POLICY SIMILARITIES Both deal with future development of a tourism destination or region Both emphasize strategic dimensions of managerial action – although planning must also address tactical concerns DIFFERENCES Policy formulation is definitely “big picture” while much of planning is . | Tourism Planning, Development, and Social Considerations 16 LEARNING OBJECTIVES Identify the factors that determine the success of a tourism destination. Relate tourism planning to tourism policy. Discover what the goals of tourism development should be. Recognize some serious barriers to tourism development must be overcome if a desired growth is to occur. Learn the political and economic aspects of development including those related to developing countries. Appreciate the importance of architectural design and concern for heritage preservation, local handicrafts, and use of indigenous materials in creating tourist facilities. THE RITCHIE/CROUCH MODEL OF RELATING TOURISM PLANNING TO TOURISM POLICY SIMILARITIES Both deal with future development of a tourism destination or region Both emphasize strategic dimensions of managerial action – although planning must also address tactical concerns DIFFERENCES Policy formulation is definitely “big picture” while much of planning is characterized by attention to detail RELATING TOURISM PLANNING TO TOURISM POLICY (CONTINUED) DIFFERENCES (continued) Policy formulation is creative, intellectual process, while planning is a more constrained exercise Policy, particularly its visioning component, has long-term strategic emphasis, while planning tends to be more restrictive in time A one-year planning cycle is not uncommon, although 3-5 year plans are possible In contrast, destination visions may have a 5, 10, 50, or even a 100 year time horizon RELATING TOURISM PLANNING TO TOURISM POLICY (CONTINUED) DIFFERENCES (continued) Policy formulation must allow for unseen circumstances and technologies; planning tends to assume current conditions and technologies, with allowances for predictable or evolutionary change Policy formulation tends to emphasize systematic determination of “WHAT” should be done in long-term tourism development; planning tends to emphasize the “HOW” for achievement of specific destination goals Provide employment
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