tailieunhanh - Lecture Special events: Creating and sustaining a new world for celebration (7th edition): Chapter 3 - Joe Goldblatt

Chapter 3 - Composing the event plan. In this chapter, the learning objectives are: Conduct comprehensive research for your event, identify key sources of information for planning, design a program creatively, develop an appropriate theme, | Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Three: Composing the Event Plan Chapter 3 Agenda Photo by the Author. Agenda Animated introduction Opening Activity: Lecture Two Review Lecture Three Book Report Lecture Three Mini case study discussion six Global event thought leader Patti Coons Assignments Questions, answers, and discussion 3 Key Terms Administration: The planning, management and control of the event outcomes by the event planner. Decor: The elements that create and sustain the atmosphere of the event. Environmental sustainability: The use of décor items that provide sustainable strategies and superior experiences for your guests. Parade: A moving pageant or procession involving self powered and motorized floats, automobiles, animals such as horses, large inflated balloons and individuals dressed in colorful costumes. 4 Learning Objectives Conduct comprehensive research for your event Identify key . | Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Three: Composing the Event Plan Chapter 3 Agenda Photo by the Author. Agenda Animated introduction Opening Activity: Lecture Two Review Lecture Three Book Report Lecture Three Mini case study discussion six Global event thought leader Patti Coons Assignments Questions, answers, and discussion 3 Key Terms Administration: The planning, management and control of the event outcomes by the event planner. Decor: The elements that create and sustain the atmosphere of the event. Environmental sustainability: The use of décor items that provide sustainable strategies and superior experiences for your guests. Parade: A moving pageant or procession involving self powered and motorized floats, automobiles, animals such as horses, large inflated balloons and individuals dressed in colorful costumes. 4 Learning Objectives Conduct comprehensive research for your event Identify key sources of information for planning Design a program creatively Develop an appropriate theme Establish and manage an effective strategic plan Use emerging technologies to improve and accelerate your event planning process Develop and manage the timeline for an event 5 Chapter Two Review Five phases of event management SWOT analysis Needs assessment Gap analysis Effective communications Corporate Social Responsibility (CSR) Ask the students to work with a partner to define, describe and provide event examples of these concepts. Allow ten minutes for this activity then have them report to the entire class. 6 Chapter Three Conduct comprehensive research for your event Identify key sources of information for planning Design a program creatively Develop an appropriate theme Establish and manage an effective strategic plan Comprehensive research may include reviewing historic documents such as budgets, crowd counts, and incident reports as well as media clippings. If historic evidence is not .

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