tailieunhanh - Lecture Tourism: Principles, practices, philosophies (12th edition): Chapter 15 - Charles R. Goeldner, J. R. Brent Ritchie
Chapter 15 - Tourism policy: structure, content, and process. After completing this unit, you should be able to: Demonstrate critical importance of tourism policy to competitiveness and sustainability of a tourism destination; outline the structure and content of a typical policy framework for a tourism destination; identify some methods, techniques, and approaches used to assist in tourism policy formulation. | Tourism Policy: Structure, Content, and Process 15 LEARNING OBJECTIVES Demonstrate critical importance of tourism policy to competitiveness and sustainability of a tourism destination. Outline the structure and content of a typical policy framework for a tourism destination. Identify some methods, techniques, and approaches used to assist in tourism policy formulation. THE COMPETITIVE/SUSTAINABLE TOURIST DESTINATION: A MANAGERIAL FRAMEWORK TOURISM POLICY: A DEFINITION Tourism policy can be defined as: A set of regulations, rules, guidelines, directives, and development/promotion objectives and strategies that provide a framework within which the collective and individual decisions directly affecting tourism development and the daily activities within a destination are taken. EXAMPLES OF THE MANY “STAKEHOLDERS” IN TOURISM WITHIN A GIVEN DESTINATION/REGION Residents of the “Host” Destination Local/Municipal/Regional/Provincial/National Governments Local/Regional/National Environmental . | Tourism Policy: Structure, Content, and Process 15 LEARNING OBJECTIVES Demonstrate critical importance of tourism policy to competitiveness and sustainability of a tourism destination. Outline the structure and content of a typical policy framework for a tourism destination. Identify some methods, techniques, and approaches used to assist in tourism policy formulation. THE COMPETITIVE/SUSTAINABLE TOURIST DESTINATION: A MANAGERIAL FRAMEWORK TOURISM POLICY: A DEFINITION Tourism policy can be defined as: A set of regulations, rules, guidelines, directives, and development/promotion objectives and strategies that provide a framework within which the collective and individual decisions directly affecting tourism development and the daily activities within a destination are taken. EXAMPLES OF THE MANY “STAKEHOLDERS” IN TOURISM WITHIN A GIVEN DESTINATION/REGION Residents of the “Host” Destination Local/Municipal/Regional/Provincial/National Governments Local/Regional/National Environmental Groups Local visitors/excursionists Remote visitors/tourists EXAMPLES OF THE MANY “STAKEHOLDERS” IN TOURISM WITHIN A GIVEN DESTINATION/REGION (CONTINUED) Tourism industry sectors: Transportation Accommodation Attractions Events Commercial Outdoor Recreation Commercial Visitor Service Destination Management Organization (DMO) Culture/Heritage Groups Social/Health/Education Groups AREAS ADDRESSED BY TOURISM POLICY Roles of tourism within overall socio-economic development of destination region Type of destination that will most effectively fulfill the desired roles Taxation – types and levels Financing for tourism sector – sources and terms Nature. direction of product development/maintenance Transportation access and infrastructure Regulatory practices (., airlines, travel agencies) Environmental practices and restrictions Industry image, credibility Community relationships Human resources and labor supply Union and labor legislation Technology Marketing practices Foreign travel rules
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