tailieunhanh - Lecture Business management information system - Lecture 10: Planning the sense-and-respond approach of strategy-making

Lecture Business management information system - Lecture 10: Planning the sense-and-respond approach of strategy-making. In this chapter, the following content will be discussed: The traditional view of planning with the sense-and-respond approach of strategy-making, presenting seven IS planning techniques, seven planning techniques, skandia future centers, shell oil. | Planning The sense-and-respond approach of strategy-making Lecture 10 Today lecture The traditional view of planning with the sense-and-respond approach of strategy-making, presenting seven IS planning techniques Case examples include Skandia Future Centers Shell Oil, SKANDIA FUTURE CENTERS Case example: Formulate Strategy Closest to the Action Skandia Future Centers (SFC), located in Stockholm, Sweden, is an incubator for testing ideas on IT, social relationships, and networking for the Skandia Group, the 150-year old giant Swedish financial services company. The center acts as an inspirer and advisor to those who do the strategy making within Skandia. SKANDIA FUTURE CENTERS Case example: Formulate Strategy Closest to the Action The center was created in 1996 by Leif Edvinsson to give Skandia a laboratory to break out of its current ways of thinking and to provide a place where different generations can collaborate on on-the-edge projects. The mission is to explore five key driving | Planning The sense-and-respond approach of strategy-making Lecture 10 Today lecture The traditional view of planning with the sense-and-respond approach of strategy-making, presenting seven IS planning techniques Case examples include Skandia Future Centers Shell Oil, SKANDIA FUTURE CENTERS Case example: Formulate Strategy Closest to the Action Skandia Future Centers (SFC), located in Stockholm, Sweden, is an incubator for testing ideas on IT, social relationships, and networking for the Skandia Group, the 150-year old giant Swedish financial services company. The center acts as an inspirer and advisor to those who do the strategy making within Skandia. SKANDIA FUTURE CENTERS Case example: Formulate Strategy Closest to the Action The center was created in 1996 by Leif Edvinsson to give Skandia a laboratory to break out of its current ways of thinking and to provide a place where different generations can collaborate on on-the-edge projects. The mission is to explore five key driving forces of the business environment: SKANDIA FUTURE CENTERS Case example: Formulate Strategy Closest to the Action The European insurance market, demographics, technology the world economy, and organization and leadership. goal is to devise a vision of the company’s future. SKANDIA FUTURE CENTERS Case example: Formulate Strategy Closest to the Action 3-Generation Teams: One of the first concepts used at the center was 3G teams, getting three generations (25+, 35+, 45+) to work together. The teams were part-time and cross-cultural; coming from Venezuela, Germany, Sweden, and the United States. The participants were chosen by peers as well as nominated from different parts of the company. SKANDIA FUTURE CENTERS Case example: Formulate Strategy Closest to the Action “When you ask for answers, you get a debate. When you focus on questions, you get a dialog,” says Edvinsson. Based on their questions, participants arrived at a number of interesting contexts for the questions, such as the