tailieunhanh - Lecture Business management information system - Lecture 24: Knowledge management and business intelligence
In this chapter, the following content will be discussed: Knowledge management: types, definitions, activities, cycle; what is business intelligence (BI); core capabilities of BI; why do companies need BI; benefits of BI; examples of BI in use; BI golden rules. | Knowledge Management and Business Intelligence Lecture 24 Today’s Lecture Knowledge Management Types Definitions Activities Cycle Today’s Lecture What is Business Intelligence (BI) Core Capabilities of BI Why do Companies need BI Benefits of BI Examples of BI in use BI Golden Rules Knowledge Management Knowledge Management focus on how knowledge within organisation can be created, captured, stored, and reused within organisation. Introduction to KM KM is a cross industry field involving other fields like social science, computer science, and management science. There is no consensus on definition of Knowledge Management. However the definition could be defined by understanding the meaning of “Knowledge” which also lack clear-cut definition. What is knowledge Knowledge can be referred to as understanding based on some learning activities or generated from long time experience. Knowledge can be categorized as: Know-how knowledge Know-what knowledge Know-who knowledge Introduction to . | Knowledge Management and Business Intelligence Lecture 24 Today’s Lecture Knowledge Management Types Definitions Activities Cycle Today’s Lecture What is Business Intelligence (BI) Core Capabilities of BI Why do Companies need BI Benefits of BI Examples of BI in use BI Golden Rules Knowledge Management Knowledge Management focus on how knowledge within organisation can be created, captured, stored, and reused within organisation. Introduction to KM KM is a cross industry field involving other fields like social science, computer science, and management science. There is no consensus on definition of Knowledge Management. However the definition could be defined by understanding the meaning of “Knowledge” which also lack clear-cut definition. What is knowledge Knowledge can be referred to as understanding based on some learning activities or generated from long time experience. Knowledge can be categorized as: Know-how knowledge Know-what knowledge Know-who knowledge Introduction to KM What is Knowledge What is knowledge Knowledge is a fluid mix of relevant experience, values, contextual information, and expert insight that provides a framework for evaluating and incorporating new experiences and information [Davenport & Prusak] Experience (. customer behaviour) Values (. understand/help/encourage customers) Contextual information (. customer buying patterns) Expert insight (. why specific buying patterns occur) Over 60s buying heavy metal music CDs for their grandchildren Introduction to KM Types of Knowledge There are two types of Knowledge Explicit Knowledge Tacit Knowledge Explicit knowledge can be easily captured and codified. It is in the form of documents, reports, video presentation, Tacit Knowledge is a personal knowledge and is within the knower’s mind. It is based on the personal beliefs, intuition and experience, and is hard to codify. Introduction to KM Organisational Knowledge Organisational knowledge is a resource consisting of .
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