tailieunhanh - Lecture Information systems (3/e): Chapter 1 - Paige Baltzan

Chapter 1 - Management information systems: Business driven MIS. After studying this chapter you will be able to: Describe the information age and the differences among data, information, business intelligence, and knowledge; identify the different departments in a company and why they must work together to achieve success; explain systems thinking and how management information systems enable business communications;. | CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER ONE OVERVIEW SECTION – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies 2 SECTION BUSINESS DRIVEN MIS 1-3 3 LEARNING OUTCOMES Describe the information age and the differences between data, information, business intelligence, and knowledge Identify the different departments in a company and why they must work together to achieve success Explain systems thinking and how management information systems enable business communications 4 COMPETING IN THE INFORMATION AGE Did you know . . . Avatar, the movie, took over 4 yrs to make and cost $450 million Lady Gaga’s real name is Joanne Angelina Germanotta It costs $ million for a 30-second advertising time slot during the Super Bowl 5 COMPETING IN THE INFORMATION AGE Fact - The confirmation or validation of an event or object Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer 6 COMPETING IN THE INFORMATION AGE Examples of the power of business and technology Amazon – Not a technology company; primary business focus is selling books Netflix – Not a technology company; primary business focus is renting videos Zappos – Not a technology company; primary business focus is selling shoes 7 COMPETING IN THE INFORMATION AGE The core drivers of the information age Data Information Business intelligence Knowledge 8 Data Data - Raw facts that describe the characteristics of an event or object 9 . | CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 CHAPTER ONE OVERVIEW SECTION – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies 2 SECTION BUSINESS DRIVEN MIS 1-3 3 LEARNING OUTCOMES Describe the information age and the differences between data, information, business intelligence, and knowledge Identify the different departments in a company and why they must work together to achieve success Explain systems thinking and how management information systems enable business communications 4 .